The Research: CeLD Commissioned a Patronage Optimization Research to find “The most potent emotional disposition of a consumer, which will best trigger increased, repeat and sustainable patronage of goods and services.
The Result: We found that ‘What the average consumer really wants is an opportunity for Life-Changing Cash reward at every point of patronage’.
The Product: The resultant product is “The World’s Most Consequential Gift & Celebratory Commodity” called The CashToken. The CashToken is an electronic reward and celebratory gift commodity that connects al patronages and gifts in any nation’s economy. It enables every patronage or gift to become a life-changing cash opportunity.
The Cost: One CashToken costs only N35.ook (Thirty-five Naira)
|Win Profile||Customer||Businesses||Agents (SSG)|
|Direct Cash win Opportunity||N5,000-N100m||5% of customers wins||Perpetual 5% of customers wins (see T&C)|
|Guaranteed Cash for Insurance & Pension||20% of cost of CashToken||Nil|
|CashToken SME Fund (Interest Free)||Nil||5% of all CashToken Revenue (Sole Proprietors and SMEs only)||5% of all Cashtoken Revenue (Sole Proprietors and SMEs only)|
|Freebees & Extras||www.cashtokennation.com||www.cashtokennation.com||www.cashtokennation.com|
|CashToken Bond4Life||Nil||5% of all customer’s wins|
To establish an enduring culture of life-changing opportunity on every purchase made and create a performance-based system designed to optimize consumer loyalty investment for businesses, celebratory gift value optimization and public emotional equity for government. No single reward scheme of any enterprise can reach the size, potential and excitement of a unified reward platform.